The story follows the adventures of rabbit-shaped Jewelpet Ruby, her long-best human friend Airi Kirara and the other Jewelpets on their mission to restore the Jewel Castle, which had fallen from the skies into the middle of the town because of humanity's lack of faith in magic. To restore people's belief in magic, Jewelpets transform into humans to study more about them. (Source: ANN, edited) + More